JON HEWSON
LATEST ARTICLES
18 Jun 2015
Following the Connected Consumer Conference 2015, VisualDNA's Jon Hewson looks at how brands can turbocharge their video advertising.
12 Nov 2014
As the juggernauts of digital video and programmatic buying collide in the market, what will be the impact on advertisers and brands? VisualDNA's Jon Hewson investigates.
23 Apr 2014
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi's Jon Hewson. So why is not taking off in the UK?
02 May 2013
The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains...
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